Showing posts with label effective blogging. Show all posts
Showing posts with label effective blogging. Show all posts

Friday, October 26, 2012

Making An Impact With Your Blog

Making An Impact With Your Blog


Whether this is your first blog or your tenth, starting on the right path to making an impact blogging is important. Anyone can write a blog, but if you want to do it well and craft an interesting and engaging blog that develops loyal readers, follow these suggestions.

First, choose a topic you love. When you write about something you are passionate about, that passion comes through to your readers. Plus, you are much more likely to look forward to and stick with a schedule of creating posts when you care about the subject.

Simply being passionate about your topic isn't enough. Drawing readers in from the first sentence of every post is important, too. Aim to start each blog post with an intriguing question you then answer throughout the post or a sentence or two that immediately grabs the attention of your readers.

Once you get the attention of readers, you must keep it. Always keep your writing engaging with a friendly tone. As you expand on the topic, though, you also want to come across as someone who knows the topic well, so write with confidence. Stay passionate all the way through each post.
While making yourself sound authoritative on your topic strengthens the confidence your readers have in you, avoid using overly complex words or technical terms. If your blog topic is technical in nature, more technical words are appropriate. However, the use of overly complex wording or obscure words is more likely to scare readers away than to keep them as loyal readers.

Ultimately, your writing and passion are what keep readers returning, but your blog's layout matters as well. Create a layout that fits the topic of your blog but that stays inviting. At the same time, don't create a layout that is too busy or confusing - both frustrate readers and make them less likely to stick around for future posts.

The layout doesn't only apply to the overall look of your blog. For every post, watch the length of your sentences and paragraphs. Long sentences can get confusing, making readers miss the point of what you are trying to say. Long paragraphs are never a good idea. Online readers typically skim instead of actually reading every sentence to look for the information in which they are the most interested. Because of this, keeping paragraphs shorter encourages online readers to keep reading.

Tuesday, October 16, 2012

Setting Up A Blog That Works

Setting Up A Blog That Works

A blog can do a lot of things for you. It can help you market your business, and it can also help you talk about subjects important to you. It can be fun to talk with other people about your interests, or build a business that has great sales and a loyal customer base. That's why it's important to set up a good blog that sets you up for success. Here are some blogging tips to get you started.
  1. Develop a strong sense of purpose of your blog. This is the most important thing you can do. You need to have a main focus and you need to have an overriding point. Otherwise, you are all over the place. Aim to have a very streamlined approach, so that your readers know what they can expect from you.
  2. Create good content, or find out where you can get good content. Content is the most important thing about a blog. You need to present information that is relevant or enjoyable to your readers. That means that you need to understand your readers, so certainly take time to make sure you do. After that, however, you have the responsibility to make the blog worth reading to them. This is why a lot of personal blogs do not do so well--they talk about things that no one really cares about it, and they do it in a way that is not captivating or interesting.
  3. Now, you may not be the best writer in the world, and you don't need to be. You simply have to have passion for what you are talking about. However, if you find that your writing is just not up to the standards you have for yourself, think about outsourcing to a writer or asking others to make guest posts on your blog. Whoever writes your content, make sure you proofread for grammar and spelling errors. Too many simple errors make people think that you don't know what you're doing.
  4. Regularly post on your blog. It might even be a good idea to post according to a schedule. When you do that, people know what to expect and how often they should expect a post from you. This keeps people coming back. If you don't regularly post, people lose interest or thing that you have. You will have a harder time of reaching people if you don't post regularly, because you have to re-reach those you already had.
  5. Allow comments and encourage a good relationship with readers. When you interact with your readers, you create a loyal readership that follows your blog and continues to read it to find out what you will say. They may even recruit other readers to get in on the happenings on your blog, which only means more readers for you.
Blogging can be easy and fun when you set things up the right way. Take the time to use the tips in this article, and you will discover that your blog is a great experience that helps you reach your goals, whatever they may be.

Friday, October 12, 2012

Crafting a Blog That is Effective

Crafting a Blog That is Effective


It seems like everyone has a blog these days. Blogging is incredibly popular, and you might worry that you will not be able to carve a path for yourself with so many other blogs out there. However, the truth is that you can still create an exciting blog that people want to read. Keep reading to find out more about how to do that.

1. Concentrate on topics you have passion for. Think very carefully before blogging about what you think will do well. Remember, there are a lot of blogs out there and you need to know that the only thing that cannot be replaced in you. You have a unique perspective that no one else can deliver; be as passionate as you want to and you will find that people respond to that passion.

2. Watch your tone. Your immediate impulse may be to act the way you act at home, because hey, it's your blog right? However, keep in mind that you have to have readers. Make sure that you act the way they would have you act. Be appropriate for your audience.

3. Find a target audience. Speaking of that audience, do your best to focus on the people who are most likely to enjoy your blog. When you focus on a smaller group, you can get to know that group intimately and more personally than if you just tried to write for just everyone.

4. Have a layout that works. Don't clutter up your site with fancy graphics that take forever to load. Don't forget that people are using all kinds of devices to view your blog. Make sure you create a site that is attractive, but one that is easy to navigate in and easy to find what anyone is looking for.

5. Encourage your readers to leave comments for you, and reply to their comments. You have a real opportunity to interact with people and to learn as much from them as they learn from you. It is your responsibility to make sure you spend at least one day a week interacting with people. Those people may ultimately help you run your blog in a better, more cohesive way.

6. Write for the web. Make sure your sentences are not that long all the time. Make sure you speak in a plain, friendly tone. That will attract people to you and that will give you an opportunity to make a case for why people should keep reading your blog.

7. Update your site frequently. The importance of this cannot be overstated. It's important that you keep giving people something to look forward to. If you stop posting frequently, people will think your blog is dead.

Blogging can be a challenge and can also be an enjoyable pastime. You just have to stick with it and use the tips in this article to become someone who has a blog that people like reading. Simply apply the tips to your blog, and you will start seeing an increase in readers.